Maharam AR

Visualize art on any wall accurately before placing an order

Client

Maharam

Project

Maharam AR

Audience

Interior Designers and Architects

Category

Augmented Reality


The challenge

Maharam has long created textiles for furniture and other uses, but in the past few years has introduced unique art pieces that can be adhered to a wall. When this offering was introduced the company would send the designs superimposed over the desired wall to the client, though how the art looked in the rendering didn’t always translate when reviewed by the client.

Maharam approached Mezmos to build an Augmented Reality application that would place any art piece from their catalog on to any wall, at scale. Once the art is selected and placed, items like existing doors and windows could be cut out so the client can completely understand how the art would look modified for their wall specifically. Clients could scan through multiple pieces of art and save the pieces they like most to their profile.

By incorporating this app into the sales cycle, Maharam can easily create a shortlist of art for clients that can be shared quickly for approval. This shortens the cycles and allows for potential to increase sales of this new product offering across the company.

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