Colgate Total AR Sales Tool

Create an ExperIence that Enhances the Sales PItch of Colgate Total to Dental ProfessIonals.

Client

Colgate-Palmolive

Project

Colgate Total AR Sales Tool

Audience

Dental Care Professionals

Category

Augmented Reality


The challenge

When launching the new Colgate Total formula, Colgate-Palmolive wanted to enhance their sales pitch to dental professionals in an effort to increase the likelihood that the dental professional will recommend the product to patients. In looking at incorporating new technology into their pitch, the company turned to Mezmos to create an Augmented Reality app for the Colgate sales force to use.

The app designed and developed by Mezmos launches 3 seperate AR experiences after the smart device running the app detects an image printed on a plastic, anotomically-correct model of a mouth. The first experience shows animated graphs and visuals that illustrate the datapoints between Colgate Total’s efficency and the efficeny of other tooth paste. The second experience brings users into a mouth so they can see these data points in context at a high level. The third experience shows a gamified version of the Colgate Total formual at work killing bacteria.

By adding the app to the sales process, the Colgate-Palmolive salesperson can extend the conversation longer with the dental professional. The dental professional will also be more likely to remember the product as AR and technologies like it increase retention among users. To date the app has been translated into 7 different languages and is in use on 5 continents. It also marked the start of a successful relationship between Colgate-Palmolive and Mezmos.

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